Professional Co-Branding Agreement Templates – 10 Free Sample Templates

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Professional Co-Branding Agreement Templates – 10 Free Sample Templates

Co-branding is the practice of functioning of two or more brand names together for a single product or service. It can also be referred to display multiple brand names or corporate logos on a single website, so that website visitors see it as a joint enterprise. Simply, co-branding is a marketing partnership between two or more different brands of products or services. This partnership can also be considered as sponsorship.

This is relatively new strategy in business management for sake of boosting the sales, and popularity of their products, services and company. This strategy is gaining popularity in many different types of businesses; for instance, the retailers, restaurants, car manufacturers, electronics manufacturers, etc.

Purpose of Co-Branding:

  • Leveraging multiple brands
  • Launch a new product or service to increase corporate sales and revenue
  • Influence core proficiencies of a company
  • Expanding customer base market share
  • Responding to the market to meet people’s modern necessities
  • Increasing perceived value in consumer’s mind
  • Maximizing operational efficiencies
  • Cost saving of a company during its tough economic time
  • Dropping down investment and operational costs
  • Branching out risks for a company sale or popularity
  • Spiraling competitive position of a company

Example of Co-Brand:

Apple and Nike have launched a sports kit that brought music and exercise together. It is a wireless system that allows shoes to talk to iPod. Though consumers have to pay a little more for co-branded products, but enthusiasm it brings to the consumer is priceless.

Though co-branding brings benefits to both the parties but it may go wrong in some cases. A week co-branding agreement sometimes results in brand damage, unfair recompense, exploitation of intellectual properties etc.  It is very important while drafting a co-branding agreement to make it certain that your client get their fair share for the sales and profit that is allocated to them.

Most important points that should be included and enlighten while drafting a professional co-branding agreement consists of the following:

  • Use effective strategies and phrases for drafting a negotiable co-branding agreement
  • List the licensing techniques for trademarks, slogan and more
  • Include out of sight pitfalls attached with co-branding and their solution
  • While drafting a professional co-branding agreement, give your client a sense of protection from all aspects
  • Define all the rights, limitations and obligations of both parties
  • Describe the critical steps to be taken to clearly define the span of agreement
  • Describe clearly the shares of both parties in sales and profits
  • Define the terms and conditions for training and support of the joint staff
  • Include the term that confidential technical data and trade secrets should not be revealed by any party
  • Mention the key issues about payments, royalties, and indemnification preparations
  • List the critical issues of inspection and termination of trademark when needed
  • Fix the rules for record inspection and audit that subjects to the agreement
  • Write your steps to outline the accountability of co-branding
  • Negotiate terms and conditions of use of trademark and copyrights
  • Include the words that help to minimize the risk of co-branding in agreement
  • Navigate the terms and conditions for termination of co-branding agreement
  • Define the power and authority of the parties to implement, deliver and perform the agreement
  • Write how to analyze the scenario before you leap!
  • Try to create a win-win situation with marketing measurement while drafting a professional co-branding agreement
  • Co-branding agreements should be drafted according to the law of the state of both parties

Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From contracts.onecle.com,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From images.template.net,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template in MS Word Format,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From startvaekst.virk.dk,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From peculiarventures.github.io,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From legal-forms-kit.com,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From patentek.com,

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Sample Professional Co-Branding Agreement Templates   

Here is preview of Professional Co-Branding Agreement Template From cips.org,

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